322 Jerry Lee Lewis (1935- ) “Breathless” 1958

To increase sales of the record and Beechnut gum, the “Dick Clark Show” told its viewers it’d mail them a copy if they sent in fifty cents and five gum wrappers. The promotion worked so well that the post office made the show stop. “this was the only time Beechnut ever outsold Wrigley’s” (Hellfire The Jerry Lee Lewis Story). 

Jerry Lee Lewis “Breathless”