761 Herb Alpert (1935- ) and the Tijuana Brass “A Taste of Honey” 1965

“Alpert reached out to an older, more traditional—and at the time largely disenfranchised—pop audience…” However, his cofounded A&M Records with Jerry Moss became famous for establishing successful rock artists such as Peter Frampton and Janet Jackson as well as avant-garde performers like Procol Harum and Captain Beefheart (Ben Edmonds, Linda Paulson, Contemporary Musicians, 2005). 

Herb Alpert and the Tijuana Brass “A Taste of Honey”